E214: Richard Hill - AI in the Agency: Curiosity, Change & What Keeps Me Up at Night
- E214
- 26:34
- August 26th 2025
AI in the Agency: Curiosity, Change & What Keeps Me Up at Night - Richard Hill
AI in eCommerce marketing.
Hype or opportunity?
For Richard Hill, founder of EcomOne and host of the EcomOne Podcast, the answer is clear: curiosity, testing, and embracing change are what keep an agency thriving.
In this solo episode, Richard takes us behind the scenes of how his agency is experimenting with AI — from small automations to full team challenges — and why ignoring it could leave you behind.
Richard Hill
Richard shares his personal journey with AI, starting from curiosity at industry expos, to testing early tools like ChatGPT, and eventually running full “AI Games” at his agency. He explains how auditing his own time (and inbox!) led him to practical applications, from automated email replies to data analysis.
The real message? Businesses that embrace AI will thrive. Those that don’t risk being left behind — just as with every digital shift before.
He also dives into how AI is changing search behavior, SEO strategy, and eCommerce growth opportunities. Whether you’re curious, cautious, or already experimenting, this episode gives you a candid look at what’s working and what to watch out for.
Listen to the full episode now and discover why AI may just be the most exciting change since Google Shopping.
Topics Covered
00:04 — Introduction: Why Richard’s back on the mic solo
01:00 — The agency’s busy journey into AI experimentation
03:18 — Lessons from past industry shifts (Google Shopping going paid)
05:38 — Automating inbox replies with AI (Claude + integrations)
08:05 — What keeps Richard up at night: AI’s future in the agency
08:39 — Launching “The AI Games” at EcomOne (team challenges + £1,000 prize)
12:52 — How each department tested AI tools like N8N, Claude, Lovable & ChatGPT
15:08 — Using AI for smarter, faster data analysis
17:32 — Why curiosity and daily testing are key for business survival
18:44 — Richard’s quirky habit: brainstorming with ChatGPT on walks
21:47 — How AI is changing search, SEO, and eCommerce content strategy
25:37 — Wrapping up: Don’t get left behind — stay curious, test, and embrace change
eCom@One with Richard Hill
Unfiltered conversations with eCommerce owners, industry experts and more...
Our podcast is raw, honest and damn right insightful, as we chat to some of the best minds in eCommerce.
Welcome to the eCom@One Podcast.
Hello there,
So, you are a passionate eCommerce enthusiast just like us?
Richard Hill, CEO of eComOne (an eCommerce performance agency), interviews guests from a wide range of eCommerce related industries. On this bi-weekly podcast, interviews store owners, marketers and those on the frontline of online retailing.
Listen to their career stories, their tips for success and the challenges that they have faced in eCommerce. Each episode will have its own personal spin from, motivation, leadership to strategy.
Don’t get FOMO. Subscribe now!