E100: Frederick Vallaeys - Level Up Your Google Ads Campaigns With Advanced Automation artwork
eCom@One with Richard Hill

E100: Frederick Vallaeys - Level Up Your Google Ads Campaigns With Advanced Automation

  • E100
  • 57:40
  • March 25th 2022

Frederick was one of Google's first employees and quickly became one of AdWords’ first evangelists almost 20 years ago. Now he is the CEO of Optmyzr, a PPC SaaS with billions of dollars in Ad spend under management. 

In this episode, we delve into automation and how to use it to your advantage with your digital advertising. We’ve already seen it being done with Smart Bidding and Smart Shopping, and with Google Advertising still evolving all the time, it won’t be long before we have to further put our trust in Google’s AI with new smart campaign types like Performance Max. 

We discuss improving campaign performance with automation layering, what the ideal Shopping Ads routine looks like and how to run Shopping experiments effectively. Fred also gives us his top 3 recommendations for optimizing your Shopping feed, as well as how to structure it for multiple product variants and seasonality. 

If you’re running Ads and want to know what’s coming up in PPC, then listen in as Fred explains how you can supercharge your results with Google’s latest advanced automation. 

eCom@One with Richard Hill

Unfiltered conversations with eCommerce owners, industry experts and more...

Our podcast is raw, honest and damn right insightful, as we chat to some of the best minds in eCommerce.

Welcome to the eCom@One Podcast.

Hello there,

So, you are a passionate eCommerce enthusiast just like us?

Richard Hill, our CEO, interviews guests from a wide range of eCommerce related industries. On this weekly podcast, we interview store owners, marketers and those on the frontline of online retailing.

Listen to their career stories, their tips for success and the challenges that they have faced in eCommerce. Each episode will have its own personal spin from, motivation, leadership to strategy. 

Don’t get FOMO. Subscribe now!