E168: Carrianne Dukes - How Podcasting and Partnerships Has Led to Commercial Success For eComOne

In this episode Carrianne Dukes, Senior Marketing Manager at eComOne, dives deep into the world of partnerships, relationship building and the power of podcasting for eCommerce brands. With over three years of growing and commercialising the eCom@One podcast under her belt, she knows a thing or three about the challenges facing this media channel. 

Carrianne has built eComOne’s partnership strategic ecosystem. Partnering with leading tech companies such as, Sendcloud, BigCommerce, Salesfire, Klaviyo, Reviews.io and Prisync, has elevated the eComOne brand and added heaps of value for their eCommerce clients. 

Listen to this conversation as Richard and Carrianne have an honest chat about the mistakes which hindered the growth of the podcast and cost them time. Hear about the importance of building meaningful partnerships and how you can do this too. 

They explore the challenges of commercialising podcasts and partnerships to generate a return and whether it’s worth the time investment. If you are interested in starting your own podcast or hit a plateau with growth, this podcast episode is for you. 

Actionable tips, unfiltered insights and learnings to help Marketers elevate their brand and stop making the same mistakes they made. Grab your headphones and enjoy!

Topics Covered

0:30 - From client side to managing the marketing for the agency

03:26  The importance of building partnerships in business

07:40 - How to build trust in marketing

10:23 - Carrianne talks about one of the most costly mistakes she made when building out the partnership ecosystem

15:20 - How consistency and commitment in podcasting is critical 

16:47 - Interviewing experts, gaining industry insights, making connections and driving business change with podcasting

22:19 - Just start. The journey of the eCom@One Podcast and how to start your own 

23:29 - Tips for securing and sourcing the right guests for the podcast 

27:33 - Winning sponsorship and ways to commercialise the podcast to enable growth

33:00- The biggest mistake Carrianne made which hindered the growth of the podcast 

39:11 - The number one skill every marketing manager should focus on developing

40:11 - Book recommendation