E181: Kalin Karakehayov - Domain Valuation and Link Building Techniques

Kalin Karakehayov is the Founder of Edoms, Seo.Domains and I.GY. With over 15 years of experience in Google SEO and link building, he has learnt a fair amount of tactics that actually impact results with link building and domains. 

In this podcast, he shares some of the rarest strategies we have heard when it comes to improving your organic performance. From tried and tested solutions, Kalin shares what actually matters when you are trying to get Google to like you and make it appear on the first page of the search results. 

He delves into the evolving landscape of PBNs (Private Blog Networks) and their relevance in modern SEO. He also discusses the intricacies of domain trading, unveiling the staggering numbers and strategies involved. 

From discussing the impact of page redirects on domain and subpages to sharing valuable tips on valuing domain names and negotiating deals, this episode is packed with valuable information for anyone involved in eCommerce and SEO. 

Topics Covered

00:10 - Kalin’s background in eCommerce, domains and link building 

04:46 - Domains expire, requiring global tech responses daily

08:56 - Received cease and desist letter from Google

11:49 - Domain market relies on strategic pricing tactics

15:33 - Negotiation over domain name purchase and margin

18:31 - Key software for competitive advantage

21:30 - SEO changes and how eCom domains help 

24:36 - Linking boosts product rank and trustworthiness

27:09 - Redirects are hit and miss for link building

31:43 - Having money gives more control over links

36:03 - Redirecting technique to increase page visibility in SEO

39:33 - Limit redirects to avoid SEO devaluation by Google

40:27 - Effort to redirect pages may be counterproductive

44:40 - Book recommendation