Sandra Alfaro -- Always Sit at the Grown-Up Table artwork
ELEVATE --- Valda Ford & Rochelle Rice

Sandra Alfaro -- Always Sit at the Grown-Up Table

  • 25:42
  • April 25th 2021

Sandra has dedicated her 25-year career to Multi-Cultural Marketing, primarily focusing on the US Hispanic Market.

Before joining Horizon Media in November 2019 to lead the newly created multicultural agency 305 Worldwide, Sandra was the Managing Director of Wing, the multicultural agency of GREY Group. During her 5 years with Grey, Sandra helped reignite Wing’s leadership in the industry, adding new Clients such as Pfizer, Papa John’s, Lilly, and Nestle. During her leadership, Wing was recognized for their strategic and creative leadership, winning their first Effie and being among the most awarded multicultural agencies at Cannes in recent years. 

Sandra played an active role in winning and leading key agency accounts including McDonald’s, Heineken USA, Sprint, The Home Depot, JCPenney, Kraft Foods, Nissan, Wendy’s, DIRECTV and Diageo. She was critical to the TVP’s unprecedented dramatic growth, which led to the agency being recognized as Multicultural Agency of the Year for three consecutive years. In 2005, Sandra was recognized by Advertising Age in their Women to Watch profile, the youngest recipient to receive the honor at the time. 

She is an active speaker on topics including Leadership, Culture and Multicultural Marketing. Earlier this year, Sandra earned her Coaching Certification and founded Power & Grace, a boutique consultancy offering Life and Business Coaching, Corporate Training and Public Speaking. 

Sandra lives in Greenwich, Connecticut with her five-year-old son, Sebastian.

Sandra loves to travel near and far. She will often be heard saying that there is life “before and after India” due to the profound impact that a 2010 personal and spiritual journey to India had on her life. In addition to traveling, Sandra is an avid reader, theater junky and movie buff. 


Email Address: [email protected]

Skype ID: 

Landline: 203-769-1701

Phone Number: 917-562-4712


Social Media: Twitter: @sandra_alfaro

HASHTAGS: #culturefirst #powerngrace #multiculturalmarketing 

ELEVATE --- Valda Ford & Rochelle Rice

Valda Ford and Rochelle Rice team up to bring you ELEVATE: Practical Content That Inspires! With a combined 50+ years in women’s health, education and empowerment, this vibrant duo is committed to elevating the next generation of women in leadership. Each show features experts from the fields of body, mind and spirit to include psychology, finances and the freedom to be the full expression of yourself as you grow in leadership.

Valda has a Master of Public Health from the University of North Carolina at Chapel Hill, a Master of Nursing Administration from Creighton University and a Bachelor of Science in Nursing from Winston Salem State University. She has worked in 57 countries to improve lives and promote health.

Rochelle has a Master of Individualized Study from New York University and is trained as a Somatic Experience Practitioner. She is a former professional jazz dancer and has studied extensively with Christine Schenk in the CHRIS ® Technique (Cellular Harmonizing Regenerative Integration System).

Both women bring an extensive background from their respective fields of health, wellness, diversity, equity, inclusion, and Health at Every Size ®. Grounded in faith, these two have developed a rich program that highlights the techniques, skills and strategies needed for women to succeed in an ever changing and demanding world. They emphasize the need for women to connect to their bodies as a resource for successful decision making, self-confidence, integrity and authenticity.