She Runs 3 Businesses at Once. What Does She Know That Most CEOs Don’t? with Alicia Williams

Alicia Williams knows that running a business sometimes means making decisions people may not like. After years in HR and mental health, and now running three businesses at once, she has learned how to balance caring about people with doing what the business needs to survive and grow.

She shares what she looks for when hiring, why warning signs often show up before someone even starts, and how becoming a business owner changed the way she thinks about employees, performance, and money. She also explains why founders often waste their most valuable resource: their own time.

In this episode, Alicia breaks down her “Shortcut to CEO”: get help and delegate. She explains why founders need to stop doing everything themselves, how she decides what to hand off, and why a business that cannot run without you may just be another full-time job. 

Key Topics:

-Why doing the right thing in business sometimes means making tough decisions

-How to spot red flags before you make a bad hire

-Why your time may be more valuable than the money you are trying to save

-The “Shortcut to CEO” and why founders need to delegate

-Why a business that depends entirely on you is really another full-time job

-How to build a business that supports your life instead of controlling it

Timestamps:

01:15 Doing the Right Thing Can Hurt the Bottom Line

03:34 Business Is Not Friendship. It’s Business.

16:20 You Can Spot a Bad Hire Before They Even Start

19:33 The Best Hiring Test Is Surprisingly Simple

33:12 Most Founders Forget Their Time Is Not Free

37:17 Anyone Can Become a CEO. The Hard Part Comes After.

39:48 Delegate Everything You Hate Doing

41:03 The Real Cost of Running Three Businesses

47:11 The Shortcut to CEO Is Simpler Than You Think

47:34 If Everything Depends on You, You Don’t Have a Business

50:14 The “Beach or Bank” Rule for Saying No

54:06 If You’re Making Excuses, You’re Not Making Money

Connect with - Alicia Williams:

LinkedIn - linkedin.com/in/humanityinhr

Website:humanityinhr.com (Company)

youturnbhs.com (Company)

humanityinhr.as.me (Company)

Connect to Entrepreneurial-Excellence Podcast:

LinkedIn - ⁠https://www.linkedin.com/company/entrepreneurial-excellence-podcast⁠

Youtube - http://www.youtube.com/@EntrepreneurialExcellencePod

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Website - https://www.hirechore.com/resources/podcast