
This Business made $2M Doing WHAT? with William Milliken
- S11E2
- 57:52
- May 15th 2025
What if a simple service could build an 8-figure empire—and change lives along the way?
In this episode, we dive deep with William Milliken, the founder behind a wildly successful dog poop removal business that turned into a movement. But this isn’t just about scooping waste—it’s about building systems, trusting people, letting go of stress, and choosing focus over complexity. William shares how he built a high-margin, low-drama business by staying curious, taking action, and surrounding himself with the right people.
We talk about real numbers, real mindset shifts, and the power of choosing simplicity over chaos. If you've ever felt like you needed to have the "perfect" plan before getting started—this conversation will break that belief wide open.
Tune in to hear how doing the unglamorous work—literally—can lead to freedom, wealth, and a business that runs without you.
Key Topics:
- Taking action matters more than perfect planning
- Build a premium brand even in simple industries
- Focus on LTV and CAC to scale fast
- Delegate early and pay people well
- Simplify to grow with less stress
Quote From The Episode:
"The number one thing is to actually go out and take action."
- William Milliken
Timestamp:
[02:05] : From Poop Scoops to Profit: How Grit, Marketing, and Reliability Built a $2M Business
[10:37] Why Teaching Others Your Business Can Be the Best Growth Strategy
[20:07] The Real Growth Hack: Obsessing Over One Niche, One Metric, and One Mission
[29:37] Why Fewer Headaches, Higher Pay, and Premium Standards Built a Thriving Service Empire
[41:04] Why Simple Wins: Scaling Smarter by Delegating, Paying More, and Letting Go
[51:04] Why Taking Action Beats Perfection: Lessons in Focus, Delegation, and Entrepreneurial Freedom
[57:00] Outro
Connect with - William Milliken:
LinkedIn - linkedin.com/in/william-milliken
Website - skool.com/poop-scoop-millionaire/about
YouTube - www.youtube.com/@Scoop-Start
Instagram - instagram.com/scoopstart
Connect to Entrepreneurial-Excellence Podcast:
LinkedIn - https://www.linkedin.com/company/entrepreneurial-excellence-podcast
Youtube - http://www.youtube.com/@EntrepreneurialExcellencePod
TikTok - https://www.tiktok.com/@eepodcast24
Facebook - https://www.facebook.com/profile.php?id=61570329516959
Website - https://www.levy.company/entrepreneurial-excellence
Entrepreneurial Excellence Podcast
Welcome to Entrepreneurial Excellence, the podcast that unlocks the secrets of running a successful startup. Get ready for captivating interviews with industry experts, thriving entrepreneurs, and visionary leaders. Deep dive into topics like crafting killer business ideas, optimizing operations, and mastering the art of scalability. Join us for empowering insights and practical advice that will propel you towards your entrepreneurial dreams.