Eric Boduch: How To Turn A Software Startup Into A Unicorn
- S3E10
- 1:03:03
- November 15th 2022
On the season 3 finale of Exit Stories, Pendo Co-founder Eric Boduch joins our host Kevin Mosley.
For those unfamiliar, Pendo is a software company that helps clients collect data on how customers use their products. Eric recently exited the company to launch his own startup venture studio, 24 & Up, in early 2022.
During this episode, Eric talks about his early entrepreneurial background, which includes selling ice cream on the beach, and how he took these lessons into the tech space. He talks meeting Todd Olson, who is now the CEO of Pendo, and launching their first startup, Cerebellum, a data integration software company, in 1999. They almost sold the company for $60 million, but the deal fell through because of the dot-com bust. Todd and Eric parted ways after that, but Eric stayed in the startup space.
They soon came together again to start what we know today as Pendo. Fast forward to today, Pendo is the second-largest unicorn in the Triangle and is valued at $2.5 billion.
Exit Stories
Exit Stories features tech founders, buyers, and sellers from the Triangle, North Carolina and the Southeast to tell their stories about raising capital and selling their startups.
This program is produced by GrepBeat and hosted by Kevin Mosley of Jurassic Capital.
Meet the Host
Kevin is a General Partner at Jurassic Capital, a Durham, NC-based Growth Equity firm focused on growing B2B software companies in the Southeast. Alongside cofounder Joe Colopy, Jurassic’s deep entrepreneurial and operating experience from Bronto and other SaaS companies helps grow and scale capital-efficient companies over $1M in Revenue. They recently closed a $20M+ fund and have portfolio companies building software in HR (Workdove), B2B eCommerce (Corevist), and Test Automation (Cycle Labs).
Kevin spent his pre-Jurassic career operating at growth-stage software companies, including Sageworks, Lulu, Bronto, and Republic Wireless/Relay. He graduated with a BS in Finance from Clemson and loves spending time with his wife in the Triangle as well as watching and playing all sports, especially golf and tennis.