On this week's episode, Kevin chats with Ben Hartmere, former CEO and president of InMotionNow, a company that has since rebranded as Lytho.
Under his leadership, InMotionNow grew into a software-as-a-service platform that helps businesses manage their content product and marketing campaigns. He shares his insights on scaling a sales organization, the investment process, and their exit strategy. He reflects on the lessons he learned being a non-founder CEO. He also gives us a glimpse into his newest venture, Map My Customers, a CRM platform designed for field sales teams.
Exit Stories
Exit Stories features tech founders, buyers, and sellers from the Triangle, North Carolina and the Southeast to tell their stories about raising capital and selling their startups.
This program is produced by GrepBeat and hosted by Kevin Mosley of Jurassic Capital.
Meet the Host
Kevin is a General Partner at Jurassic Capital, a Durham, NC-based Growth Equity firm focused on growing B2B software companies in the Southeast. Alongside cofounder Joe Colopy, Jurassic’s deep entrepreneurial and operating experience from Bronto and other SaaS companies helps grow and scale capital-efficient companies over $1M in Revenue. They recently closed a $20M+ fund and have portfolio companies building software in HR (Workdove), B2B eCommerce (Corevist), and Test Automation (Cycle Labs).
Kevin spent his pre-Jurassic career operating at growth-stage software companies, including Sageworks, Lulu, Bronto, and Republic Wireless/Relay. He graduated with a BS in Finance from Clemson and loves spending time with his wife in the Triangle as well as watching and playing all sports, especially golf and tennis.