Ray Farrell: TikTok, Tech and The Orchard artwork
Fair Pay for Every Play

Ray Farrell: TikTok, Tech and The Orchard

  • S1E10
  • 21:04
  • July 23rd 2021

This week on Fair Pay for Every Play, host Kristian Luoma talks about TikTok and technology with Ray Farrell. As a teenager, Ray developed an interest in how accessible physical records were to purchase in record stores. This intrigue fuelled his career in the music industry and today he is the Director of Content Acquisition at The Orchard.

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Fair Pay for Every Play

Welcome to Fair Pay for Ever Play!

Music is incredible. It can excite hundreds, and unite thousands. But as an Industry, it has been slow, complicated, and disparate. While the tech world has moved into the future, the music industry continues to be shaped by inefficient systems of the past.

Join our journey in this podcast to explore how new music technology can result in to a more fair and transparent royalties distributions for the entire industry.

Through the conversations with music industry professionals working as artists, writers, collection societies, publishers, labels or otherwise having an influence on music technology we hope to have more context on how music royalties work like in real life and discover best practices on how we can together help unlock value in music, the industry we all love and hold dear.

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