"40% of new all products fail in the market place in their first year."
So then how can you guarantee the success of your product?
According to this week's guest David Fradin, his SPICE principles are the answer!
David Fradin was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market and later became the Apple /// Business Unit Manager at the same level as Steve Jobs.
He is the author of "Building Insanely Great Products," "Organizing and Managing Insanely Great Products," and the Wiley published "Successful Product Design and Management" all available now on Amazon.
He has also trained companies such as Cisco on these topics worldwide.
Tune in to this week's episode where we discuss the keys to product success in the marketplace.
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Learn more about David and his 5 Keys to Product Success HERE: https://www.spicecatalyst.com/
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Meet Your Host
Antonio Thornton is one of the most sought after direct response marketers and copywriters in the world. He's the driving force behind the performance-based agency, Money Mouth Marketing and has worked with Robert Kiyosaki, Les Brown, Bob Proctor & Bob Doyle (From The Secret), and a host of other top level entrepreneurs from around the world.
His 30 years of extensive success in business, coaching/training brings a plethora of skills, experiences and ideas to his clients.
He says he earned his "PhD" at UHK (University of Hard Knocks) He’s learned ‘the hard way’ through trial and error.