3 Simple Strategies for Finding Freelance Clients artwork
The Freelance CEO Podcast with Mat Casner

3 Simple Strategies for Finding Freelance Clients

  • E24
  • 11:03
  • May 15th 2023

3 Simple Strategies for Finding Freelance Clients

On this episode of Freelance CEO with Mat Casner, I explore the challenges freelancers face in finding quality, consistent clients. I provide three simple steps for finding freelance clients.

I encourages you to get started on their freelance journey and highlight the importance of finding the people who have the specific problem your skills can solve.

This episode is a must-listen for freelancers, contractors, consultants, and coaches looking to build a stable and profitable freelance business.

- 01:14 - Explanation of why finding clients is crucial for freelancers and how it affects cash flow and business growth.

- 02:42 - First strategy for finding freelance clients: knowing what problems you can solve and what business problems your skills can solve.

- 04:56 - Examples of how to find potential customers who have specific problems that your skills can solve, such as local athletic teams or elderly people who need help with technology.

- 06:25 - Second strategy for finding freelance clients: going where potential clients are and offering your solutions. Examples include attending networking events or conferences and using social media platforms like LinkedIn.

- 09:19 - Third strategy for finding freelance clients: leveraging existing relationships and reaching out to people in your network who may need your services or can make referrals.

- 11:34 - Summary of the three strategies for finding freelance clients and encouragement to take action and start implementing them.


The Freelance CEO with Mat Casner

  • How do you start as a freelancer, consultant or contractor?
  • How do you find great clients that will pay you what you’re worth and will keep coming back for more?
  • How do you sell with confidence and find the freedom to work whenever you want from wherever you want?

Veteran freelance designer and business owner, Mat Casner digs into tough questions inside the Marketing for Freelancers podcast. In each episode, you'll get a behind-the-scenes look at the tactics, tools and actionable advice that will help you launch, grow and scale your freelance business.

  • Thinking about leaving your 9-to-5 and going out on your own but have doubts?
  • Wondering how to charge premium prices for your services?
  • Want to create a steady flow of great client prospects and avoid the stressful feast or famine cycle?

Join the freelance revolution and see how thousands of skilled, creative individuals just like you are learning how to turn their profitable skills and part-time side hustles into thriving as businesses that will bring you more joy and freedom to be your best self now.

Meet Your Freelance CEO Host

Mat Casner avatar
Mat Casner
Founder, Freelance CEO

I’ve had the privilege of working as a graphic designer, web designer and developer, photographer, multimedia producer and webmaster for some great businesses and business owners. I would use my gifts and talents as a creative professional in their communication, marketing, branding and advertising campaigns. These businesses generated millions of dollars in revenue with my help. How much of that was I able to put into my own bank account? Not much, I’m afraid.

I was a cog in the corporate machine and my ability to have a greater impact was severely limited. Frustration became more common. I desired more control, freedom and joy as a person and a creative.

I no longer work in a cubicle—grinding through a pile of projects with crazy deadlines—for clients I never had the chance to meet. As a freelance entrepreneur, I am free to engage in the work that closely aligns with my personal goals, gifts, talents and passions. I have greater purpose and an ability to have direct impact in the causes and passions that I care most about, not just on the bottom line of the clients I serve.

Today, I am able to help people like me, have a larger impact, sharing my skills, knowledge and experience as a freelance business owner into an online format and distributing it online. (some is free, some for payment)

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