Farrah Rooney on Communication and Donor Retention in the New Year artwork
Fundraising Superheroes

Farrah Rooney on Communication and Donor Retention in the New Year

  • S1E54
  • 28:25
  • March 23rd 2021

Learn how to keep your donors happy and engaged with Driven's very own Farrah Rooney!

Farrah is our Director of Partnerships and has worked as a fundraiser and consultant for nonprofits across Canada.

We discuss

  • How crucial donor retention is for a sustainable organization
  • The importance of trying and testing new ideas
  • The role your donor's data plays in retention
  • Why organizations should worry less about if they are asking too much of their donors

Full Transcript

https://www.trustdriven.com/blogs/farrah-rooney-on-how-to-keep-your-donors-happy-and-engaged

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Fundraising Superheroes


Driven’s Fundraising Superheroes podcast celebrating the nonprofit industry and all the people who are working to make the world a better place. We talk with the industry’s top leaders, consultants, founders and more to discuss the top industry trends and lessons learned throughout their careers.

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