Ep.44 - Why You Should Grow Your Email List - Email Marketing vs Social Media

Ep.44 - Why You Should Grow Your Email List - Email Marketing vs Social Media

We all know that in order to sell products and services, we need to attract the right people who will connect with what we have to offer.

As a result, most entrepreneurs or business owners tend to fall into what is called the social media trap by thinking that in order to get leads and grow their business, they need to focus on social media platforms and grow a following.

With social media platforms being so popular, this approach may feel natural to do, as there are so many people that we could get in front of. That sounds like it makes sense, right?

But here’s the thing, building an audience on social media is not really the most effective way to generate the leads you need.

A better way to do this is to build an email list, and here’s why…

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