The Cookbook Podcast - Julie Lord: Empowering Women in Steel
- S4E22
- 1:10:18
- July 29th 2025
In this episode of The Cookbook, host Iris Goldfeder welcomes Julie Lord, president of FRC Global and Alltherm, to discuss her journey in the steel industry, the importance of women in leadership, and the evolution of empathy in business. They explore the challenges and triumphs of being a woman in a traditionally male-dominated field, the significance of authenticity in leadership, and the value of creating community and connection. Julie shares her entrepreneurial journey, emphasizing the importance of self-discovery and resilience. The conversation also touches on mindfulness, emotional intelligence, and the power of leading with empathy.
Chapters
00:01 Welcome to The Cookbook
02:52 Life Journeys and Transitions
05:55 Finding Your Voice and Standing Out
08:40 Brand Strategy and Business Alignment
11:33 The Importance of Company Culture
14:33 Navigating Client Relationships
17:26 The Challenges of Entrepreneurship
20:10 The Debate on Rebranding
23:12 Cultural Adaptation in Business
26:11 User Experience and Brand Positioning
28:55 Niche Marketing and Differentiation
31:58 Closing Thoughts and What Lights Your Fire
The Cookbook: Recipes for Marketing & Business Success
Join me! Let's open the Cookbook together!!! And...it's not a cooking show! 😂. Our guests share their stories of how they became the successes that they are. They also share some of the struggles that they've had! This is for people thinking about becoming entrepreneurs, as well as seasoned entrepreneurs. I hope you all enjoy watching/listening to this as much as I'm enjoying interviewing my guests!
Until then...go out and find what lights YOUR fire!