The Cookbook Podcast - Julie Lord: Empowering Women in Steel
- S4E22
- 1:10:18
- July 29th 2025
In this episode of The Cookbook, host Iris Goldfeder welcomes Julie Lord, president of FRC Global and Alltherm, to discuss her journey in the steel industry, the importance of women in leadership, and the evolution of empathy in business. They explore the challenges and triumphs of being a woman in a traditionally male-dominated field, the significance of authenticity in leadership, and the value of creating community and connection. Julie shares her entrepreneurial journey, emphasizing the importance of self-discovery and resilience. The conversation also touches on mindfulness, emotional intelligence, and the power of leading with empathy.
Chapters
00:01 Welcome to The Cookbook
02:52 Life Journeys and Transitions
05:55 Finding Your Voice and Standing Out
08:40 Brand Strategy and Business Alignment
11:33 The Importance of Company Culture
14:33 Navigating Client Relationships
17:26 The Challenges of Entrepreneurship
20:10 The Debate on Rebranding
23:12 Cultural Adaptation in Business
26:11 User Experience and Brand Positioning
28:55 Niche Marketing and Differentiation
31:58 Closing Thoughts and What Lights Your Fire
The Cookbook: Recipes for Marketing & Business Success
Welcome to The Cookbook—a business and marketing podcast hosted by me, Iris Goldfeder, founder of GasStoveCreative, broadcasting from Lafayette, Indiana, to entrepreneurs worldwide. And spoiler alert... It’s not a cooking show!
Here on The Cookbook, we’re opening the book on the real recipes behind building a successful business. Entrepreneurship doesn't look the same for everyone, and neither does success.
Whether you're just thinking about starting a small business or you're a seasoned entrepreneur looking for growth strategies, this show is for you. Every episode, you'll hear from all kinds of industry leaders—tech founders, business coaches, creatives, and spiritual entrepreneurs—as they share their startup stories. We talk about the massive wins, the missteps, and the real struggles that shaped who they are today.
I hope you enjoy listening to these entrepreneurial journeys as much as I’m enjoying interviewing these amazing guests. Let's open The Cookbook together! And until next time... go out and find what lights YOUR fire!