What better theme for the trial run of Give ’em Health than a few examples of clinical trials….that failed spectacularly. From diabetes to erectile disfunction, discover pharmaceutical game-changers that proved the old saying, “success can come from where you least expect it”.
Give 'em Health
Give ’em Health is a marketeer’s perspective on pressing issues facing the healthcare industry and how these can be solved creatively. Each episode centers on one theme, examining how strong storytelling, insight and communication can help overcome this challenge, and to benefit those who need novel solutions the most - patients.