Lessons of Localization from Airbnb | GMA Webinars

The 1st in Asia | Growth Marketing Academy

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【Learn localization with Julian, Ex-Product Localization Manager of Airbnb, APAC】

✍🏻What will I learn…

1.Translating contents beyond texts

2.8 common dilemmas of product localization

3.Understanding a foreign market

4.Prioritizing what to localize

5.Conducting experiments to validate gut feelings

6.Navigating between sets of diverse values to achieve optimized localization

👨🏻‍💼Meet Our Speaker - Julian

Julian Leung, Ex-Product Localization Manager of Airbnb, APAC, specializes in international expansion and localization with 7+ years of experience in digital product management. He is one of the earliest employees and first-ever Product Manager hired for Airbnb, WeWork, and GOAT in APAC.

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