AI is Not Here to Replace You (w/ Duarte Garrido)
- S2E11
- 35:45
- October 17th 2025
In this conversation, Andrew Jenkins and Duarte Garrido from DOJO AI discuss the evolving landscape of AI in marketing. They explore the definition of AI agents, the optimism surrounding AI's role in augmenting human capabilities, and the need to rethink marketing fundamentals. The discussion highlights the challenges posed by fragmented data, the importance of building tools for challenger brands, and the integration of AI into marketing strategies.
They also touch on the evolving role of agencies, the identification of marketing pain points, and the future of marketing teams in an AI-driven world. The conversation concludes with insights on creative use cases for AI and the importance of maintaining critical thinking in marketing.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.