Beyond Vanity Metrics: The Importance of Meaningful Engagement (w/ Steve Watt)

In this episode, Andrew Jenkins interviews Steve Watt from Seismic about the concept of the social enterprise and the importance of employee advocacy. They discuss the two sides of social media: the corporate marketing use case and the people on social media. Steve emphasizes the untapped opportunity of empowering employees to show up and speak up with confidence and purpose. They also discuss the common mistakes companies make in employee advocacy, such as treating employees as advertising robots.

Steve highlights the importance of building trust at scale and the value of personal branding on LinkedIn. The conversation explores the importance of metrics and the value of engagement on social media platforms. The concept of the super connected enterprise is introduced as an aspirational goal for organizations to empower and enable their employees to engage on social media platforms.