Crafting Authentic Brands and Content (w/Patricia Quintero)
- S1E24
- 43:22
- October 27th 2023
Digital marketing expert Patricia Quintero shares strategic advice for small businesses on branding, content creation, and online presence, as well as the importance of aligning branding with business strategy.
Quintero details how she helps owners understand and translate complex technology into actionable marketing plans and provides perspective on conveying authenticity, connecting with target audiences, and delivering results through owned media like websites versus earned social media.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.