From Basement to Buyout: Bootstrapping and Building a Brand (w/Tricia Mumby)
- S1E28
- 48:04
- January 5th 2024
In this episode, Tricia Mumby takes us through the journey of bootstrapping Mabel’s Labels from its early basement days to its eventual acquisition by Avery. Through hustling for marketing opportunities and dealing with copycat competitors, Mumby shares lessons learned about partnerships, marketing, and the need to love promoting your product as much as the product itself in order to become a successful brand.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.