Growth and Expansion through Acquisition (w/ Mark Graham)
- S1E37
- 51:28
- July 9th 2024
Mark Graham, co-founder and Chief Brand Officer at commonsku, discusses his entrepreneurial journey from investment banking to starting Right Sleeve, a t-shirt business that targeted customers valuing premium branded merchandise. He highlights the role of technology in their business, including developing their own ERP system.
Mark also talks about Genumark's acquisition of Right Sleeve and the evolution of their software platform, commonsku. He emphasizes the importance of focus, specialization, customer experience, and learning through experience, advising entrepreneurs to prioritize financing through customer revenue over external investment.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.