How to Achieve Sustainable Growth as a B2B SaaS Company (w/Ton Dobbe)
- S1E27
- 45:16
- October 31st 2023
In this episode, SaaS advisor Ton Dobbe explains how B2B SaaS companies can move from desperately chasing funding to building remarkable, sustainable traction. He outlines his "broken triangle" framework to identify the ideal customer segment based on the high-value problems a SaaS solution can uniquely solve.
Ton stresses understanding customers' pain points, leveraging review platforms for transparency, focusing on short-term execution, and providing daily value to drive loyalty. He shares examples of helping SaaS companies reposition based on customer insights. Ton's book, Remarkable Growth, explores these concepts of building traction and resilience in further detail.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.