Navigating the Social Data Industry (w/ Javier Burón)
- S1E40
- 54:50
- September 10th 2024
Andrew chats with Javier Burón, CEO and co-founder of Audiense. The conversation covers the evolution of Audiense (formerly SocialBro) and its journey from a social media tool to an audience intelligence platform. It delves into the inspiration behind starting SocialBro, the challenges faced, the transition to understanding broader audiences, the integration with IBM Watson, and the incorporation of AI technologies like ChatGPT. The discussion also explores the evolution of Audiense's data sources, including Meta properties and Reddit, and the potential integration with LinkedIn.
Andrew and Javier cover a wide range of topics related to social media listening, data mining, compliance, entrepreneurship, and venture capital, delving into the challenges and opportunities in the social data industry, the evolution of technology, and the experiences of a technology founder. They also explore the impact of AI, niche markets, and the importance of context in decision-making.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.