The Evolution of Social Selling Strategies (w/ Brynne Tillman)
- S2E10
- 52:08
- September 26th 2025
In this conversation, Andrew Jenkins and Brynne Tillman explore the evolution of social selling, the power of LinkedIn as a prospecting tool, and the role of AI in enhancing sales strategies. They discuss the importance of authentic engagement, building a buyer-centric profile, and the challenges of automation in sales.
The conversation emphasizes the need for clarity in messaging and the significance of establishing a brand voice when using AI. Ultimately, they highlight that AI should support relationships rather than replace them, advocating for a thoughtful approach to leveraging technology in sales.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.