The Fractional CMO Playbook (w/ Mark Evans)
- S1E22
- 54:32
- August 21st 2023
In this episode, Andrew interviews fractional CMO Mark Evans about marketing for B2B SaaS companies. They discuss Mark's background as a journalist and author, as well as the origin and focus of his Marketing Spark book and podcast. Mark provides an overview of his fractional CMO services, explaining how he helps companies with marketing strategy, positioning, and execution.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.