Unlocking Growth with Fractional CMOs (w/ Mandy MacPhee)
- S2E8
- 44:59
- August 22nd 2025
In this conversation, Andrew Jenkins and Mandy MacPhee, Fractional CMO and Founder of illumination CMO Executive Marketing Inc. discuss the role and value of fractional CMOs in today's business landscape. They explore how fractional CMOs provide strategic marketing leadership on a part-time basis, helping companies navigate growth stalls and align their marketing efforts with business objectives.
The discussion highlights the importance of setting clear KPIs, fostering collaboration between marketing and sales teams, and addressing common misconceptions about the cost and value of fractional CMOs. Mandy shares insights on the differences between B2B and B2C marketing strategies and emphasizes the need for a solid marketing foundation to drive business growth.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.