Unlocking LinkedIn: Strategies for Agency Success (w/ Tracey Burnett)
- S2E13
- 57:17
- November 28th 2025
In this conversation, Andrew Jenkins and Tracey Burnett, Founder of Leads to Success Global, delve into the intricacies of leveraging LinkedIn for agency success. They discuss common misconceptions about lead generation, the importance of engagement over mere content posting, and the necessity of building trust and relationships. Tracy emphasizes the need for a well-planned content strategy and the role of personal branding in today's market. They also explore the challenges of marketing during economic downturns and the importance of collaboration between agencies and clients. The discussion highlights the need for continuous testing and adapting of marketing strategies to achieve success.
The Low Production High Value Show
Andrew Jenkins is the founder of Volterra, a social media and social selling agency. When he’s not running Volterra or teaching social media strategy at the University of Toronto, he talks to fellow entrepreneurs and the professionals who support them along their journey. You’ll learn how entrepreneurs make decisions based on gut feelings, analytics or both, and what they’ve learned along the way. You’ll gain insight from candid conversations with leaders in their field regarding their approach to deal with unforeseen challenges, strategic planning or just winging it, and how to drive business growth.