In this episode of Growers Gonna Grow, Rayne Gibson sits down with Dan Palatta, owner of Best Damn Bookkeeping, to break down a common problem in the green industry: businesses that stay busy but still struggle to understand their profit.
Dan shares insight into why financial visibility is often lacking in nursery and landscape businesses, and how plant inventory, seasonal cash flow, and inconsistent pricing can make it difficult to know where money is actually being made or lost.
The conversation dives into the unique financial challenges of plant-based businesses, including how inventory behaves differently than traditional products, where margins tend to slip, and what owners should be tracking more closely.
If you’ve ever wondered why your business feels active but your numbers don’t reflect it, this episode offers a clearer look at what’s really going on.
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GROWERS GONNA GROW
Growers Gonna Grow is a business-focused conversation about the plant supply side of the green industry.
Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite.
This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice?
With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably.
If you want a clearer understanding of how plant supply really works, this is the show.