In this episode of Growers Gonna Grow, Rayne Gibson sits down with Katie Elzer-Peters, founder of The Garden of Words, to discuss one of the most overlooked challenges in the green industry: marketing.
Katie shares her perspective on why great products alone aren't enough, how storytelling influences customer behavior, and what growers, landscapers, and garden centers can do to stand out in an increasingly crowded market. The conversation explores digital marketing, customer loyalty, email marketing, AI, and the importance of helping customers understand not just what you sell, but why it matters.
If you've ever wondered why some businesses become destinations while others struggle to gain attention, this episode offers practical insights into what actually drives growth.
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GROWERS GONNA GROW
Growers Gonna Grow is a business-focused conversation about the plant supply side of the green industry.
Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite.
This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice?
With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably.
If you want a clearer understanding of how plant supply really works, this is the show.