In this episode of Growers Gonna Grow, Rayne Gibson sits down with Jeremy Gruszka of The Perennial Farm to discuss a major shifts impacting the green industry: the growing demand for native plants and the often-overlooked realities of wholesale plant fulfillment.
Jeremy explores the continued rise of native plants, the increasing demand for specific species, and how government regulations and project specifications are shaping production decisions across the industry.
If you've ever wondered why certain native and perennial plants are difficult to source, this episode offers a valuable look behind the scenes.
GROWERS GONNA GROW
Growers Gonna Grow is a business-focused conversation about the plant supply side of the green industry.
Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite.
This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice?
With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably.
If you want a clearer understanding of how plant supply really works, this is the show.