In this episode of Growers Gonna Grow, Rayne Gibson sits down with Chad Diller, CEO of Landscape Leadership, to discuss one of the biggest challenges facing green industry companies today: standing out.
When customers can't clearly see the difference between one company and another, the conversation often comes down to price. Chad shares insights on building meaningful unique value propositions, understanding the relationship between marketing and sales, and why generating leads is only half the battle.
The conversation also explores why sales teams must be trained to execute on marketing efforts, how businesses unintentionally commoditize themselves, and what it takes to create a customer experience that supports premium pricing.
If you've ever wondered why some companies consistently win on balancing sales and marketing, this episode is for you.
GROWERS GONNA GROW
Growers Gonna Grow is a business-focused conversation about the plant supply side of the green industry.
Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite.
This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice?
With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably.
If you want a clearer understanding of how plant supply really works, this is the show.