In this episode of Growers Gonna Grow, Rayne Gibson breaks down one of the most misunderstood roles in the green industry: the plant broker.
Brokers sit in the middle of the supply chain, connecting growers, contractors, and suppliers. But are they simplifying the process or adding unnecessary complexity?
Rayne explores why brokers exist in the first place, where they add real value, and where communication, pricing, and transparency can break down. The conversation also looks at the bigger issue behind it all: a fragmented system where inventory, timing, and information don’t always align.
If you’ve ever relied on a broker, questioned their role, or struggled with sourcing plant material across multiple suppliers, this episode offers a clear look at how the system actually works.
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GROWERS GONNA GROW
Growers Gonna Grow is a business-focused conversation about the plant supply side of the green industry.
Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite.
This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice?
With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably.
If you want a clearer understanding of how plant supply really works, this is the show.