In this episode of Growers Gonna Grow, Rayne Gibson sits down with Hillary Metzger, Sales Manager at Home Nursery Inc., to talk about one of the biggest challenges in the green industry: aligning plant demand with long-term production.
Hillary shares insight into how growers plan crops months and even years in advance, and why nurseries can’t simply pivot when demand shifts. The conversation explores the importance of communication between growers, designers, and contractors, and how better visibility into future demand could help reduce supply gaps and sourcing challenges.
With experience serving both retail and landscape markets, Hillary also offers a unique perspective on how trends move through the industry and where disconnects often occur between what is being specified and what is actually in production.
If you’ve ever struggled to find plant material or wondered why certain plants aren’t available when you need them, this episode explains why.
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GROWERS GONNA GROW
Growers Gonna Grow is a business-focused conversation about the plant supply side of the green industry.
Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite.
This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice?
With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably.
If you want a clearer understanding of how plant supply really works, this is the show.