The "Root" of the Problem: Why Container Technology Matters with Eric Olsen
- E3
- 42:16
- March 9th 2026
In this episode of Growers Gonna Grow, Rayne Gibson sits down with Eric Olson, Business Development Manager for RediRoot, to talk about how container technology affects plant health long before a plant ever reaches the jobsite.
Eric explains how air pruning systems work, why root structure matters more than most people realize, and how decisions made during production can impact transplant success and long-term performance in the landscape.
The conversation explores how growers can produce healthier plants while reducing inputs, and why contractors and designers should care about how those plants were grown in the first place.
If you’ve ever wondered what’s happening below the soil line or how container systems influence plant performance, this episode sheds light on the hidden side of plant production.
Want to learn more about Rayne?
https://linktr.ee/rayne.taproots
Want to learn more about RediRoot?
GROWERS GONNA GROW
Growers Gonna Grow is a business-focused conversation about the plant supply side of the green industry.
Hosted by Rayne Gibson, the show bridges the gap between nurseries and landscape contractors by unpacking the planning, timing, systems, and operational realities behind how plants move from field to jobsite.
This is not a plant care show. It is about the business side of plants. Why do availability issues happen? Why does timing matter? Where do install projects go sideways? And what does smarter plant planning looks like in practice?
With decades of experience on the nursery side of production, sales, wholesale sourcing, and operations, Rayne brings an insider’s perspective to conversations that help the industry operate more efficiently and profitably.
If you want a clearer understanding of how plant supply really works, this is the show.