$150M Facebook Ads Expert Media Buying Tactics

In this episode, we dive into the world of media buying with insights from industry experts.

Discover how to effectively run Facebook ads in 2025 with proven strategies from seasoned agency owners. 

We explore creative diversification, ad account structuring, and optimization techniques tailored for ecommerce and DTC brands.

Learn how to reduce ad frequency, test new creatives, and balance quality versus quantity for maximum impact. 

Gain actionable advice on scaling Facebook ads, improving conversion rates, and staying ahead with the latest advertising trends.

Time stamps:

00:06:51 — ABO Testing with Multiple Variations

Isolate concepts and quickly spot winners.

00:07:00 — Immediate Scaling in Testing Phase

Don’t wait: scale right away when you see traction.

00:07:08 — Post ID Scaling to ASC+

Move winners to Advantage Shopping+ for higher budget spends.

00:07:21 — Cost Cap Strategy for Weekend Scaling

Unlock spend when conversion rates spike.

00:07:32 — Alignment: Ad Copy & Landing Page

Ensure copy, angle, and landing page match perfectly.

00:07:44 — Whitelisting Influencer Ads

Boost results through whitelisted influencer campaigns.

00:08:03 — Leveraging Topical & Tariff Messaging

Capitalize on trending topics or tariffs for relevance.

00:09:25 — Audit-First: Problem Diagnosis Before Launch

Begin with a deep audit to pinpoint big wins.

00:09:58 — Relaunching Past High-Performing Post IDs

Revive dormant winners for instant traction.

00:11:36 — Dynamic Testing Budgets & CBO Switch

Adjust testing strategy based on hit rates.

00:12:01 — Re-Optimization and Scaling Conversations

Iterate based on results: scale, re-optimize, or pull back.

00:13:58 — Team-Driven Creative Strategy Ideation

Guide in-house or external teams for fresh concepts.

00:14:48 — Mining User Content from Instagram Tags

Source genuine creative from tagged customer posts.

00:26:22 — Resurrection: Duplicating Dying Ads for New Life

Duplicate ads to ‘resurrect’ their previous performance.

Join us for a comprehensive guide to mastering media buying in the modern age. 

Check out Marin's Youtube where he shares these insights regularly: https://www.youtube.com/@UCzAGEQQ-RaqUjpXeDKGkI0Q  

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https://www.ctrfactory.com/ 

https://www.shepherdagency.co/ 

#marketing #growthmarketing #ads #advertising #creativity #psychology #entrepreneur