3X ROAS With or Without AI? artwork
What's New With Advertising

3X ROAS With or Without AI?

  • E80
  • 18:30
  • February 27th 2025

In This Episode:

  1. AI in Script Writing: The Reality Check Discover Marco's experiments with AI-only scripts versus traditional creative strategist-written content. While AI offers innovative ideas, it hasn't yet mastered the art of evoking the emotions that drive engagement. The verdict? Listen to the episode.
  2. Revolutionizing Media Buying with AI Learn about the revolutionary tool, Magic X, which Marco has been testing to streamline media buying. By leveraging AI to automate decisions based on set parameters, Marco's team is witnessing more efficient and profitable campaigns. Could this be the future of media buying?
  3. Grüns' Winning Creative Strategy Uncover the secrets behind Grüns' rapid growth to a $100 million brand. Their simple yet effective creative strategy emphasizes relatable content and smart positioning. Their focus on pain points—with a creative twist—shows that sometimes less is more when connecting with your audience.

Why Tune In? This episode is packed with actionable insights for leveraging AI effectively in your marketing efforts while showcasing creative strategies that yield substantial results. Whether you're a small agency or a freelance marketer, there's a nugget of wisdom here for you.

Tools we mentioned

Show notes:

00:00 AI-Driven Marketing Script Debate

05:40 AI Complements Human Strategy

08:20 AI's Idea Generation vs Emotional Impact

10:25 "Automated Ad Management with AI"

13:01 "Magic X: AI Tool for Freelancers"

17:27 Targeted Ads Solve Parenting Challenges


Connect with Marco and I here:

Marco Lange: X I LinkedIn

Aazar Ali Shad: X I LinkedIn I TikTok I Instagram

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

What's New With Advertising

What's New with Advertising is your go-to podcast for staying ahead in the ever-evolving world of advertising. Whether you're a DTC advertiser, agency pro, founder, marketer, or media buyer, we cut through the noise to bring you what’s actually working right now—no fluff, no distractions.

Advertising moves fast, and LinkedIn, Twitter, and social media are flooded with opinions. We simplify it. In just 20 minutes per episode, you'll get actionable insights on the latest trends, strategies, and shifts shaping the industry.

Stay sharp. Stay ahead. Stay winning. Tune in to What's New with Advertising.

By Aazar Ali Shad and Marco Lange