In this episode, we discussed:
00:00 Importance of Structured Creative Testing
04:19 Ad Analysis and Strategy Development
09:06 Optimizing Product Advertising Headlines
11:49 Creative Testing Unlocks New Meta Audiences
13:01 Focus on Weekly Winning Ads
18:11 Decoding Customer Insights Systematically
20:36 Effective Client Campaign Strategy
23:17 Consistency Over Daily Fluctuations
26:28 Key Metrics for Creative Testing
29:49 Creative Strategy: Minor Tweaks, Concept Iteration
35:30 Creative Testing Pitfalls in Marketing
36:16 Creative Strategy and Testing Mistakes
39:26 Creative Content Generation Techniques
Connect with Marco and me here:
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies:
https://www.ctrfactory.com/
https://www.shepherdagency.co/
What's New With Advertising
What's New with Advertising is your go-to podcast for staying ahead in the ever-evolving world of advertising. Whether you're a DTC advertiser, agency pro, founder, marketer, or media buyer, we cut through the noise to bring you what’s actually working right now—no fluff, no distractions.
Advertising moves fast, and LinkedIn, Twitter, and social media are flooded with opinions. We simplify it. In just 20 minutes per episode, you'll get actionable insights on the latest trends, strategies, and shifts shaping the industry.
Stay sharp. Stay ahead. Stay winning. Tune in to What's New with Advertising.
By Aazar Ali Shad and Marco Lange