The Behind The Scene Rand Fishkin's Growth Marketing Stories

Rand Fishkin has been my favorite marketer. When I read the book Lost & Founder, I wanted to ask so many follow-up questions. This podcast is all about that.

In reality, his book was the starting point of why I thought GH is BS.

However, these are behind the scene stories that you might not know. So, I thought I should share with you.

We discussed:

• Why Growth is BS? Why Rand Fishkin is also against it?
• Story regarding search engine ranking factors that got Moz SO much attention.
• Growth marketing flywheel story that’s not related to SEO.
• What’s a good content?
• Can your article actually be discoverable on Google if it’s so good? Do you still need backlinks to it?
• What’s Sparktoro’s Go-to-Market Strategy and flywheel?

Show Notes:

• Rand’s Book: https://sparktoro.com/book 
• Emily Vice’s Story: https://www.vanityfair.com/style/2019/10/how-emily-weiss-grew-glossier-from-millennial-catnip-to-billion-dollar-juggernaut
• Search Engine Ranking Factors: https://sparktoro.com/blog/resources/google-ranking-factors-2019/
• My research (passion project): https://userpilot.com/saas-product-onboarding/