The Behind The Scene Rand Fishkin's Growth Marketing Stories artwork
Growth Marketing Stories

The Behind The Scene Rand Fishkin's Growth Marketing Stories

  • E12
  • 36:14
  • October 4th 2020

Rand Fishkin has been my favorite marketer. When I read the book Lost & Founder, I wanted to ask so many follow-up questions. This podcast is all about that.

In reality, his book was the starting point of why I thought GH is BS.

However, these are behind the scene stories that you might not know. So, I thought I should share with you.

We discussed:

  • Why Growth is BS? Why Rand Fishkin is also against it?
  • Story regarding search engine ranking factors that got Moz SO much attention.
  • Growth marketing flywheel story that’s not related to SEO.
  • What’s a good content?
  • Can your article actually be discoverable on Google if it’s so good? Do you still need backlinks to it?
  • What’s Sparktoro’s Go-to-Market Strategy and flywheel?


Show Notes:

Growth Marketing Stories

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.

This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.

Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. 

This is Growth Marketing Stories.