When Friction Is Good & How To Find That Out

In this episode, we discussed when is the friction good and how to find that out.

We recently wrote this on Userpilot's blog, so I'm sharing it here:

 A friction-based flow is one that will make it harder for the user to complete the signup process in exchange for more value-added later on. For example, booking a demo that goes to your sales pipeline first is also counted as friction-based. On the other hand, a frictionless flow will make it much easier to complete the signup process hoping that the UI is good enough to demonstrate the value of the app on its own.

I also discussed advantages and disadvantages of both in our podcast or you can simply read this blog.

We covered:

• What is friction? - 00:54 - 00:60
• What are the advantages & disadvantages of frictionless & friction-based flows? 00:61 to 3:21
• Max's challenge with having a frictionless flow for Ottonova - 3:25 to 5:21
• How he found out after making it friction-based & How did he found out that it would work? 5:22 to 7:43
• What were some best practices & inspiration he followed? - 7:44 to 10:40

Resources:

• Connect with Max - Maximilian Rast
• 2 Ways to Design Your Next Signup Flow [Examples & Best Practices]
• Why Adding Friction to Your Onboarding Funnel Can Actually be Good Idea [Case Study]
• Why We Love Drift’s Signup Flow & Onboarding
• How to Improve User Activation Rate
• Breaking Down The Perfect Sign Up Flow