Personalization is big buzzword for growth marketers. Most folks use it for account-based marketing. This episode not here to teach you about "how to do personalization".
This episode is all about how Ian Naylor (What-a-guy) found personalization as an effective CAC reducing strategy and how he built a business on it, and gave it to others.
You can find the resources here: https://aazarshad.com/podcasts/growing-fast-reducing-cac-with-personalization/
For feedback and help, reach out at [email protected]
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.