How Eating Your Own Dog Food Leads to Converting 2% to 16%
- E8
- 20:35
- August 13th 2020
In this episode, we've discussed how Max used his own platform to convert more users. Obviously, eating your own dog food means using your own product to improve the product. But to improve marketing and sales, that was a new concept for me too.
In this episode, we've discussed:
- Pop's SEO strategy & Content
- Paid Marketing
- How using his own app helped to convert more?
- Should there be more friction on the landing page?
- How to think different?
Max admires:
- Ferdinand Goetzen as a Growth Marketer
- Hates asking folks who push unsubscribe to re-subscribe (more in the podcast)
- Loved Indistractable by Nir Eyal
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.