Growth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons)
- E59
- 54:14
- January 30th 2022
In this episode, we introduced "growth debates" as a new segment.
Marketers have struggled to choose either of them for growth. We wanted to give the full picture.
2:37 - Intros
5:09 - Why Vanessa loves thought leadership more than SEO
9:24 - Lusha's story about brand revamping and thought leadership
14:00 - George's client SEO story on ranking for growth
21:01 - Pros and cons of SEO
24:00 - Pros and cons of thought leadership
28:00 - Backlinks seem to be a useless process in SEO -- Listen to Geroge's take
31:05 - George's take on constantly fighting on ranking and content updating
34:48 - What about the long unnecessary articles that the visitors don't need for SEO?
38:41 - Vanessa's take on thought leadership could be a hit or miss.
42:59 - What about thought leadership not contributing to the revenue? (Vanessa's response)
45:04 - What's the right percentage to allocate thought leadership vs SEO as a content team?
52:44 - My take on the whole debate
Key Links
- Reach to Vanessa for her amazing thoughts
- Reach out George if you want help with SEO
- George's agency Minutia
- Check out Lusha.com (Vanessa's company)
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Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.