How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles
- E54
- 56:06
- December 5th 2021
In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.
2:29 - How growth marketing & chess are very similar
5:58 - The whacky path to growth marketing but with the right mindset
9:33 - Key mental model learned with paid ads
17:25 - Generalist vs specialist debate
21:54 - Growth experiments with Trends newsletter
27:27 - How to be ahead with influencer marketing
32:53 - Copywriting mental model from Sam Parr
33:35 - Product-Led Growth experiment at Trends
41:21 - Side hustle mental models and lessons (how to do it right)
Key Links
Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.