How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles
- E54
- 56:06
- December 5th 2021
In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories.
2:29 - How growth marketing & chess are very similar
5:58 - The whacky path to growth marketing but with the right mindset
9:33 - Key mental model learned with paid ads
17:25 - Generalist vs specialist debate
21:54 - Growth experiments with Trends newsletter
27:27 - How to be ahead with influencer marketing
32:53 - Copywriting mental model from Sam Parr
33:35 - Product-Led Growth experiment at Trends
41:21 - Side hustle mental models and lessons (how to do it right)
Key Links
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