How A Best Selling Author Captures Desire & Effectiveness To Grow Any Product
- E30
- 34:34
- March 14th 2021
In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products.
We've covered:
1:31 - Rob's story about how he got into Y-combinator
6:15 - His framework to research for any product
7:08 - How he stumbled on helping a friend to share his notes and that lead to the book - Write Useful Book's
10:41 - Three lessons from his latest books (DEEPP framework). Desire - Effectiveness-Engagement - Polish & Professional
15:41 - How do you find out where exactly in the book people get bored to optimize it?
18:16 - How do you actually find out the audience for your book?
26:45 - Rapidfire questions:
- What's the worst advice he ever got?
- What he has recently changed his mind about?
- When did you last say 'Why not' to something?
Check out Write Useful Book Resources & Rob's Details:
Growth Marketing Stories
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