How A Podcaster Achieved 100,000+ Downloads/Episodes With Storytelling (Practical Lessons) artwork
Growth Marketing Stories

How A Podcaster Achieved 100,000+ Downloads/Episodes With Storytelling (Practical Lessons)

  • E63
  • 33:55
  • March 7th 2022

In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode.


1:42 - Intro

4:38 - How did he grow the podcast initially

6:47 - The growth story

12:18 - How did he make his passion project so good?

14:40 - Storytelling mental models

19:14 - How to edit (pick the right moments?)

23:49 - More mental models on scriptwriting

28:11 - What did you learn from these greats?

Key Links

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Growth Marketing Stories

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.

This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.

Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. 

This is Growth Marketing Stories.