How Airtable Found Product Market Fit (It's Not What You Think)
- E48
- 34:01
- September 19th 2021
In this episode, I wanted to share Airtable's Product Market & Growth story.
We discussed:
3:19 - How did Zoelle figure out Airtable's use-cases?
4:21 - What was happening before finding PMF?
5:48 - How did they figure out early growth?
5:49 - What does reverse churn mean for Airtable?
11:20 - Why Airtable focused on customer success teams early on?
15:38 - Having so many use-cases and personas, how did you think about nailing it down?
17:48 - What were some acquisition strategies you focused on that gave a good ROI?
20:02 - How did you reach out cold to different enterprises?
22:09 - What is the framework that you learned from Airtable's PMF story?
24:46 - What were the early Aha and activation moments?
27:35 - How did you figure those moments out?
31:34 - Where some mistakes you made while achieving the PMF that others should not do?
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