How Corey Haines Applied Mental Models to Marketing [Practical Stories]

E23
30:56
January 17th 2021

I’ve recently taken a course about Mental Models for Marketing from Corey Haines and it helped me become better at growth marketing.

There were some principles that needed more details and stories.

So, we decided to record an episode on that. We discussed:

2:01 - Corey's story in the marketing world
4:15 - What's the inversion principle? How did Corey use to at Baremetrics?
10:46 - What's Cobra Effect? How did Corey realize while trying to increase the activation metric?
17:17 - A key lesson learned while trying to increase activation
18:47 - Ockham's Razor & Overfitting story related to his landing page
25:25 - Favorite growth marketers according to Corey
25:52 - Worst advice Corey ever got?

There are 40+ Mental Models Corey has in his course. Check out 👉 Mental Models for Marketing

Key takeaways

Use inversion to think otherwise. Other consequences. I use inversion for budget planning.
Cobra effect — Align your marketing to customers, not the other way around
Keep it simple silly - Ockham's razor
It’s always okay to say that you don’t know and that you’ll figure it out.
Instead of learning the next big hack, try to understand your customers and position yourself in their context

Links

Connect with Corey here: https://twitter.com/coreyhainesco

Check out his free newsletter here: https://swipefiles.co/

Growth Marketing Stories

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.

This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.

Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.

This is Growth Marketing Stories.