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How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]
- E68
- 44:07
- April 12th 2022
Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.
Show notes:
1:36 - About Alex and his story of how he got in
4:15 - Keeping pace with a billion-dollar valuation company
5:44 - How do marketers in their career join a unicorn early
8:31 - How Alex was able to build a media company for HR people
12:23 - How to build a community that sticks
15:41 - Becoming a media company is overwhelming, how to do it right?
22:01 - How Alex grew to be a VP of Marketing (lessons)
27:18 - How to manage folks who have more experience than you?
29:32 - How to manage up?
34:02 - How did he come up with Dock
Key links
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