In this episode, we discuss Paid Social strategy of Oribi.io:
02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi.
5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative.
12:49 - The paid social strategy story
14:27 - Why she chose paid social although it is an expensive channel
16:29 - Iris' mental models to leverage paid social
23:38 - Did she struggle with the ads initially?
24:48 - What's the worst piece of advice she has ever got?
25:51 - What has she recently changed her mind about?
Links:
Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".
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Growth Marketing Stories
Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.
This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.
Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work.
This is Growth Marketing Stories.