In this episode, we discuss Paid Social strategy of Oribi.io:
02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi.
5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative.
12:49 - The paid social strategy story
14:27 - Why she chose paid social although it is an expensive channel
16:29 - Iris' mental models to leverage paid social
23:38 - Did she struggle with the ads initially?
24:48 - What's the worst piece of advice she has ever got?
25:51 - What has she recently changed her mind about?
Links:
Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".
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